In February, Bread & Butter Concepts launched an Insider's Deal, offering off-peak dinner pricing to social media followers and email subscribers at two of its Plaza restaurants, The Oliver and Gram & Dun. Every Monday, Tuesday, and Wednesday at 11 am, both locations post a "code word" to Instagram, Facebook, and Twitter. Then, between noon and 4 pm, diners who call to make a reservation for that night's dinner service receive 25% off of their meal.
"The travel industry establishes rates based on supply and demand, and we developed this concept in a similar way to give our guests at The Oliver and Gram & Dun reduced prices during hours and weekdays when our restaurants aren't as busy," said Alan Gaylin, CEO of Bread & Butter Concepts. "The idea of using a code word to redeem the discount is a fun way to engage with our loyal customers and really build some buzz to increase traffic during off-peak times."
To become a BBC Insider, simply follow Gram & Dun and The Oliver on social media and be sure to check in every Monday, Tuesday, and Wednesday at 11 am.